I use evidence-led insights to unveil nuances within and across user touchpoints,
UX Work
Based on in-depth, evidence-led primary or secondary research-design work, aligned with product or company objectives.
Creative
Multidisciplinary experience in animating, video editing, branding, designing, developing and more, serving clients worldwide.
Testimonials
In the world of Al, discover what other sentient beings are saying about me.…
Let's Talk.
But first, let’s reflect on how you got here and ended up reading this. Ready? Let’s begin.
After landing on my website, you took a few seconds to scan whatever you saw on your viewport. Then you likely read the title and subtitle with a good to fair amount of attention. You probably skimmed through the headers of a couple of my case studies, skipped the rest, peeked at the creative section, glanced at the highlighted keywords on the testimonials, and now you’re here— suddenly reading attentively.
Am I off by a mile? Probably very close. And I know that because only about 5% of people scroll to the bottom of a website, according to the study by NN Group, and those who do, they tend to have their last bit of attention spike a little during that period.
But ironically, you’re probably reading this quite attentively, right? How so?
Well, the study also claims that the last element on the list often attracts additional attention.
I mean, even our anecdotal experience of buying stuff on Amazon—when we look at the product information above the fold, scan the details in the middle and skim, or most likely, read the reviews—is a good indication of how we usually act, and that is more or less of what you did on this website.
I’m just taking this opportunity to grab your fleeting attention with this writing, like the reviews on Amazon.
And that’s what I do. I use research and evidence, compare them with real-life anecdotes, derive insights, and use them to identify opportunities and leverage them.
Especially when you have a product that looks spectacular, and your design feels exquisite, and you ship features regularly, and yet you see your users churning and you don’t know what’s going on.
And that’s where I come in—strategising your product and service direction by weeding out distractions and helping you identify the focus that actually matters for Your Business, and then working on it with absolute diligence..